Unlike traditional morality, rational egoism holds that life does not require giving up values, dependence, and destruction, but value-pursuit, independence, and creation.
In regards to one’s relationship with others, rational self-interest means having a benevolent view of existence, seeing other individuals as traders with a shared harmony of interests, exchanging value for value — in the material (wealth and pleasure), intellectual (knowledge and discussion) and spiritual (love and friendship) realms. Rational self-interest means to live by the trader principle.
One sees such a harmony (win-win) when one pays for a meal at a restaurant, shares one’s discovery of a new book with a friend, or experiences a mutually intimate moment with a loved one. Such a win-win situation forms an environment of good-will and benevolence when the trader principle becomes the ethical relationship between individuals in society.