Ethics

Life

Life

Life, according to philosopher Ayn Rand, is “a process of self-sustaining and self-generated action.”

Morality

Morality

Morality is the “science of self-preservation” and human fulfillment.

Rational Self-Interest (Egoism)

Rational Self-Interest (Egoism)

Self-interest indicates the end (the self) of one’s actions; rational indicates the means (reason) of obtaining that end.

Virtue

Virtue

Virtues are the mental and physical actions necessary to obtain the values necessary to sustain one’s life and achieve happiness.

Principles

Principles

If one desires consistent results, one must act consistently. That is, on principle.

Sacrifice

Sacrifice

Rational self-interest does not mean sacrificing oneself for others (what philosopher Auguste Comte coined as altruism or “otherism”) or sacrificing others for oneself (what is smeared as “selfishness”).

Trader Principle

Trader Principle

Rational self-interest means to live by the trader principle.

Ethics

Ethics

Ethics is individual morality applied to living life in society.

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